• Key Stage 4
  • Sixth Form
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  • KS4 Business Studies: Cambridge National in Enterprise and Marketing

    Course Aims
    The world of business is ever evolving and this course will equip you with the knowledge and skills to start your own enterprise or be successful in the world of commerce. Not only will you learn how to start an enterprise and market it successfully, but you will also develop key employability skills such as communication, teamwork, research and presentation skills through the practical elements of the business course.
     
    Course Content
    You will study the following three units
    1. Enterprise and marketing concepts
      This covers the main activities needed to support a start-up business.  You will also learn how to attract and retain customers, the techniques to use when developing products and how to investigate what makes a product viable.
    2. Design a business proposal
      You will design a product proposal to meet a business challenge scenario. You will identify a customer profile for your product design, develop market research tools and use these to complete market research for your product.
    3. Market and pitch a business proposal
      You will create a brand identity and promotional plan for your product as well as pitch your product proposal to an external audience.
    Assessment
    External assessment – RO64
    • Set and marked by OCR
    • Written exam - 1 hour 30 minutes - 80 marks
    • The question paper has two parts:
      • Part A: multiple choice questions
      • Part B: short answer questions and three extended response questions
    Internal assessment - RO65 and RO66
    • Each unit is worth 60 marks
    • Portfolios of work which address the OCR set assignments
    • Internally marked and moderated by OCR
    You will learn business theory and also develop skills in researching information and presenting in a variety of different formats, from written reports to oral presentations
     
    Progression from the course
    This course provides a strong base to study Business, Enterprise or Marketing post-16 at A Level or another Level 3 qualification.  It also helps to provide the transferable skills required to go into an apprenticeship.
     
    Further information
    This is an OCR Level 1 / 2 Cambridge National Certificate in Enterprise and Marketing
  • A-level Business studies

    Examination Board: AQA

    Introduction and Structure

    A-level business studies aims to equip students with a critical understanding of organisations, the markets they serve and the strategies they use to compete in the UK and in the global economy. The course involves rigorous analysis of the internal workings and management of businesses, and detailed exploration of business decision making in a dynamic external environment characterised by risk and uncertainty. 

    What is business? The relationship between mission and objectives; the measurement and importance of profit; revenue and costs; sold traders LTDs and PLCs; limited and unlimited liability; share capital and stock markets; the external environment

    Managers, leaders and decision making. Types of and influences on management and leadership style, scientific decision making versus hunch decisions; decision trees; stakeholder mapping and relationship management

    Decision making to improve marketing. Market share and size; market mapping; types and limitations of market research; price and income elasticity of demand; segmentation, targeting and positioning; the marketing mix and the 7Ps

    Decision making to improve operational performance. Labour productivity and capacity utilization; lean production and efficiency; total quality management; Kaizen and quality assurance; just-in-time and stock control; outsourcing and supplier management

    Decision making to improve financial performance. Revenue and capital expenditure; cash flow forecasting; budgeting and break-even analysis; sources of finance

    Decision making to improve human resources performance. Training and development; organizational and job design; theories of motivation; employer-employee relations

    Analysing the strategic position of a business. SWOT and PESTLE analysis; balance sheets and ratio analysis; impact of political change; Porter’s 5 forces analysis; investment appraisal

    Choosing a strategic direction. Ansoff’s matrix and strategy; organic and external growth; mergers and acquisitions; innovation and IP

    Assessing internationalization. Off-shoring versus outsourcing; use of digital technology

    Managing strategic change. Causes of and pressures to change; organizational culture; network analysis; strategic drift

    Assessment

    Three two hour written examinations

    Careers and Progression

    Business studies helps you to develop a variety of employability skills such as effective communication, teamwork and critical thinking skills. Career opportunities include accounting, advertising, investment banking, corporate law, retail management, human resources, marketing, strategic buying to name a few. Business studies will provide you with the experience and skills to access good business apprenticeships as well as facilitating further study at degree level.

    Entrance Requirements

    Minimum requirement: 6 GCSEs Grades 9-4 (or equivalent), including Grade 4 or above in English and maths

    Strongly recommended: Grade 5 or above in English

    Recommended: Grade 5 or above in business studies

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